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Product details
File Size: 102739 KB
Print Length: 333 pages
Simultaneous Device Usage: Up to 5 simultaneous devices, per publisher limits
Publisher: New Riders; 1 edition (September 26, 2012)
Publication Date: September 26, 2012
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B009H1KJGS
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Amazon Best Sellers Rank:
#577,951 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
Teri's book is literally the only Food Photography book for professionals out there. Believe me I've seen them ALL. There are soooo many books, tutorial videos, ect out there....but 99.9% of them are geared toward the extreme amateur, or food blogger and written by a food blogger...not a photographer. If your looking at any of those as an option...I can give you the summary of every single one of them: they are all strictly shot in window light softened by diffusion from the side or back. Most are using consumer grade dslr with 24-105 maybe a 100macro cranking the ISO to whatever is needed. There it is...now start blogging.Now being a professional photographer I can say these options are not always there. I have read Teri's book twice and am constantly referring back to it for tricks and tips. Its gives a fantastic inside look at Commercial Food Photography...From building your studio, marketing, to team building and their responsibilities to what probably most are looking for: gear, software and lighting diagrams. All of the lighting tutorials in the book are real world assignments from editorial to advertising and packaging....With in depth coverage and discussion of them all...Even styling tips and compositing techniques!
I cannot say enough good things about this book for aspiring/starting/could-be-better professional food photographers: excellent how-tos covering all areas of your business. I'm currently a student in a commercial photography program with the hopes of eventually being a pro food photographer, and am very impressed by Campbell's deep knowledge.This may be overkill if all you want is to take better pictures for, say, a food blog. This book really shines in its deep level of detail for shooting for advertising and commercial. When you're shooting for a client who'll dictate the parameters and scrutinize the outcome, you really have to nail all the details of the shot, plus look professional to agency reps, etc.I got the Kindle version which looks fantastic on an iPad (and is cheaper than paper), and happy to have it with me to consult anytime.
This is definitely for a commercial food photographer. I was looking to improve my food photography for my blog, but so far I'm half ways through the book and I haven't found much information useful to me and I'm having a hard time continuing through the book to see if there is something of value to me.
Teri Campbell's new book is the first one I'd recommend to anyone in the food photography business, whether they're starting out or they're a seasoned veteran like the author. It's thorough, covering all the aspects of the business, like studio layout, estimating, and billing; and a list of all the players from photo assistant to second account executive; and a detailed look behind the scenes of how he captures these beautiful images. It's written in a friendly but highly informative style, and the photography, of course, is gorgeous. A great resource, and an enjoyable read!
Thought the book is well illustrated (lots of photos), and more importantly, photos of actual projects... real world stuff. Teri Campbell did a wonderful job of showing examples and describing not only the process leading up to the shoot, but also the "how to" parts of the set up themselves. So many author/photographers spend page upon page discussing theory and concepts, but never really reveling the true nuts and bolts of how to actually accomplish a finished piece. Campbell simply, with detailed photos and candid, sometimes humorous text, explains how and why he and his team got to the final images. Throughout the book he walks the reader through from agency concepts, props and background, to styling technique and lighting setups. He doesn't hold back any "trade secrets". He really allows you as an artist/foodie/photographer at any level to start taking great food shots! An empowering, honest look into the world of food photography. Even if you are an advanced shooter in other fields, this book is a great tool for a very specialized art form. I would definitely love to attend one or several of his classes if i could!
I own several food photography books, but this book by Teri Campbell is BY FAR the best. He really takes you "behind closed doors" to see everything about his process... the business side, the creative side, the technical side. And while the book talks in depth about some of the tricks of his food stylists, this book is written for the photographer and not the food stylist... and that's a good thing. Getting to see the sketches of the light and camera setup from actual shoots done for nationally used images (KFC, Silk Milk, etc.) is my favorite part of the book. The images themselves are extraordinary and inspirational and truly do make you hungry. If you don't own any other food photography books, start here. If you already own a small library, get this and it will be the prize of your library, as it is mine.
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